Petaling Jaya · feature adoption analytics

After a feature ships, we sit with the quiet evidence of who actually used it.

Web Studio Core runs feature adoption analytics studies for app teams who can see a release note but cannot yet say whether people returned to the new path, stalled on the first screen, or never found it at all.

Read the flagship study

Small team gathered around a table with notebooks during a working session

A typical readout happens around a table, not inside a product pitch. We walk through who tried the feature, who came back, and where the trail goes cold.

What we actually deliver

A study is a written account of adoption for one named feature (or a tightly related pair). It names the people you already have — shoppers, riders, tellers, parents — and describes their first encounters with the new work, using event exports and interviews rather than slogans about “engagement.”

Person reviewing printed notes and a laptop at a wooden desk

Feature adoption study

A five-week reading of one named feature — who found it, who used it twice, and where the path went quiet.

Colleagues talking in a bright office during a working conversation

Launch readout

A compact sitting in the fortnight after a feature goes live, before stories harden.

Two people studying notes together beside a laptop

Event map review

We walk the names of your events and mark where adoption would be invisible even if people used the feature every day.

“They noticed that our new ‘split bill’ step was opened by night-shift cashiers and almost never by the lunch rush. That was not in the launch deck.”
Nurul H., operations lead, Klang Valley food-order app

More client stories

Who this is for

Product owners in Malaysia and nearby markets who have already shipped something — a new checkout step, a savings pocket, a driver rest timer, a school-parent message thread — and now need a calm reading of whether people took it up.

We do not write code, buy advertisements, or sell access to software. The next step is a scoping conversation so we can tell you whether a study, a launch readout, or an event review is the honest fit.

Ask about a study