When two features share one button
21 July 2026
If a single control opens two new jobs, an adoption count for “the button” will lie about both.
Field notes
These notes come from studies, readouts, and rooms in Petaling Jaya. They are not product announcements.
Asking why a parent never opened the new thread
9 June 2026
Interviews with people who ignored a feature are awkward and more useful than interviews with fans.
Fourteen days after a savings pocket opens
18 May 2026
The useful window for a new money feature is usually a fortnight, not the afternoon of release.
The lunch rush and the night shift are not one audience
2 April 2026
A feature can be taken up by one shift and ignored by another. Averaging them hides the only useful sentence.
First tap is not adoption
12 March 2026
A person can open a new screen once because it was in the way. Returning the next week is a different fact.