How we work

This page is the calendar of a typical feature adoption study. Shorter work — a launch readout or an event map review — uses a compressed version of the same spine.

1. Intake

   You name the feature in one sentence and the date it went live. We name the audience in the language you already use — cashiers, parents, riders, shoppers — not a generic user. If the door is shared with another job, we stop and talk about an event map review first.

2. Event map

   We sit with the person who named the events. We mark first use, return use, and holes. Missing events are written down; they are not filled with guesses.

3. Sampling window

   Usually fourteen to twenty-eight days. Money features wait through a payday when we can. We do not end a window early because a slide is due.

4. Interviews

   Six to ten conversations, including people who never opened the new path. You handle consent before introductions. We record only with permission and destroy recordings after the account is agreed, unless you ask in writing to keep them.

5. Written account and readout

   You receive the account, then we sit for two hours. Factual corrections are welcome. Rewriting silence into success is not. After the sitting, the engagement ends unless you commission another feature.

What you will not see

There is no public status board and no login. Progress arrives as scheduled notes from the named analyst. If a week slips because an export is late, you will hear that in the same week, not at the readout.

When you are ready to place a feature on this calendar, request a scoping call.